Bayley Clark

Bayley Clark

Head Customer Experience Strategy @ AirAsia

About Bayley Clark

Bayley Clark serves as the Head of Customer Experience Strategy at AirAsia, bringing extensive experience in customer experience and project management from various roles in the airline and hospitality sectors.

Work at AirAsia

Bayley Clark serves as the Head of Customer Experience Strategy at AirAsia, a position he has held since 2018. In this role, he focuses on enhancing customer experiences across the airline's operations. His responsibilities include developing strategic initiatives aimed at improving customer satisfaction and loyalty. His tenure at AirAsia has allowed him to leverage his extensive background in customer experience strategy and transformation.

Previous Experience in the Airline Industry

Before joining AirAsia, Bayley Clark accumulated significant experience in the airline sector. He worked at Virgin Australia as a Catering Product & Planning Specialist Inflight from 2010 to 2014. Following this, he held the position of Project Manager at Jetstar Airways and Alpha Flight Services for seven months in 2014-2015. His roles in these organizations contributed to his expertise in customer experience and operational efficiency.

Leadership Roles in Hospitality

Bayley Clark has held leadership positions in the hospitality industry, notably as Senior Director at Wyndham Vacation Resorts Asia Pacific from 2015 to 2018. His experience in this role involved overseeing operations and enhancing guest experiences. This background complements his work in the airline industry, providing him with a comprehensive understanding of customer service across different sectors.

Education and Expertise

Bayley Clark earned a Master of Business Administration (MBA) from Deakin University, completing his studies from 2019 to 2021. His academic background in Business Administration and Management has equipped him with the skills necessary for strategic planning and team development. He specializes in the design and delivery of agile projects, particularly within the airline and hospitality industries.

Team Development Experience

Bayley Clark has a proven track record in developing and growing high-performing teams. His experience spans leading organizations such as Virgin Australia and Jetstar, where he focused on fostering team collaboration and enhancing operational performance. This expertise is integral to his current role at AirAsia, where he aims to implement effective customer experience strategies.

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