Benjamin Rynjah Goh
About Benjamin Rynjah Goh
Benjamin Rynjah Goh is a Group Brand Manager at AirAsia, where he has worked since 2017. He holds a Bachelor of Arts in Journalism and a Master of Business Administration, and has previous experience in business development and account management.
Work at AirAsia
Benjamin Rynjah Goh has been serving as the Group Brand Manager at AirAsia since 2017. In this role, he leads the creation and execution of global and regional branding campaigns, particularly focusing on the sports sector. His responsibilities include managing branding operations for AirAsia in Singapore before transitioning to oversee the sports portfolio for the group. His tenure at AirAsia spans over seven years, during which he has contributed to enhancing the brand's visibility and engagement in various markets.
Education and Expertise
Benjamin Rynjah Goh holds a Bachelor of Arts in Journalism from Cardiff University, where he studied from 2011 to 2013. He further pursued a Master of Business Administration in Media Management at the same institution from 2013 to 2014. Additionally, he studied Advertising at the University of Pennsylvania in 2012. His educational background equips him with a strong foundation in communication, media, and branding strategies.
Previous Work Experience
Before joining AirAsia, Benjamin Rynjah Goh gained valuable experience in various roles. He worked as a Business Development Executive at Bloomberg TV Malaysia from 2015 to 2016. Prior to that, he served as an Account Manager at BBDO/Proximity Malaysia for six months in 2016. He also worked as a Teacher of English Language at Oxford International Education Group for one month in 2013. His early career included serving as a National Service Enlistee in the Singapore Armed Forces from 2008 to 2010.
Client Engagements and Projects
During his time at BBDO/Proximity Malaysia, Benjamin Rynjah Goh worked with high-profile clients, including Wrigleys, Pepsi, and Mercedes Benz. His experience with these brands involved developing and implementing marketing strategies that enhanced brand recognition and consumer engagement. This experience has contributed to his expertise in managing large-scale branding initiatives.
Educational Background
Benjamin Rynjah Goh attended Garden International School from 2006 to 2008, where he completed his secondary education. His academic journey continued at Cardiff University, where he earned both his Bachelor's and Master's degrees. This educational background has provided him with a comprehensive understanding of media, branding, and communication.