Chanita Sriprasert
About Chanita Sriprasert
Chanita Sriprasert is an Assistant Marketing Manager at AirAsia, specializing in Line of Business products. She has extensive experience in revenue analysis and marketing, having previously held various roles at AirAsia and Team Excellence Consulting.
Current Role at AirAsia
Chanita Sriprasert serves as the Assistant Marketing Manager (Line of Business Product) at AirAsia, a position she has held since 2020. In this role, she focuses on enhancing product capability by improving user experience and profitability. She utilizes consumer insights, sales performance metrics, and data analysis to inform her strategies. Her work is integral to the marketing efforts of AirAsia, contributing to the overall success of the company's product offerings.
Previous Experience at AirAsia
Prior to her current role, Chanita held several positions at AirAsia. She worked as a Senior Route Revenue Analyst from 2016 to 2017, and as a Senior Marketing Executive (Indochina) from 2017 to 2020. During her tenure, she designed product mechanics aimed at reducing revenue leakages and successfully managed non-AirAsia flight products, including SNAP (Flight+Hotel) and car rentals. Her initiatives contributed significantly to revenue generation during challenging periods.
Education and Expertise
Chanita obtained her Bachelor of Applied Science (B.A.Sc.) in Aeronautics/Aviation/Aerospace Science and Technology from Kasetsart University, where she studied from 2009 to 2011. Her educational background provides her with a solid foundation in the aviation sector, which she applies in her marketing and analytical roles at AirAsia.
Key Achievements
Chanita played a significant role in the development and execution of the '2021 AirAsia Unlimited Pass' campaign, which generated 300MB in income within 48 hours. Additionally, she led the 2021/2022 International resumption plan, conducting feasibility studies and market analysis in collaboration with network and government teams. Her contributions have had a measurable impact on AirAsia's revenue and operational strategies.
Early Career Experience
Before joining AirAsia, Chanita worked as an Actuary Analyst at Team Excellence Consulting from 2012 to 2013. This role provided her with analytical skills that she later applied in her positions at AirAsia, particularly in revenue analysis and marketing strategy development.