Cherry Anne Mungcal
About Cherry Anne Mungcal
Cherry Anne Mungcal is the Group Head of Social Media at AirAsia, where she has worked since 2019. With a strong background in journalism and corporate communications, she has extensive experience in content marketing and management, particularly in the aviation industry.
Current Role at AirAsia
Cherry Anne Mungcal serves as the Group Head of Social Media at AirAsia, a position she has held since 2019. In this role, she oversees the social media strategy for the company, leveraging her extensive experience in content marketing and management. Her leadership in this capacity is informed by her background in the airlines and aviation industry, allowing her to create effective social media content that resonates with the target audience.
Previous Experience at AirAsia
Prior to her current role, Mungcal worked at AirAsia as the Group Head of Social Media Content from 2017 to 2019. She also held the position of Digital and Creative Officer from 2012 to 2016. Her tenure at AirAsia has equipped her with a deep understanding of the brand and its communication needs, contributing to her strategic approach in social media.
Background in Journalism and Corporate Communications
Mungcal has a strong background in journalism and corporate communications, which enhances her expertise in social media strategy. This foundation allows her to effectively craft messages that engage audiences and promote brand values. Her experience in these fields supports her role in developing impactful social media campaigns.
Education and Academic Achievements
Cherry Anne Mungcal graduated Cum Laude with a Bachelor of Arts in Communication from Angeles University Foundation, where she studied from 2007 to 2011. Additionally, she attended Angeles City National High School - Special Science Class from 2003 to 2007. Her academic achievements reflect her commitment to excellence in her field.
Early Career at GMA Network and ABS-CBN
Mungcal began her career as a Program Researcher at GMA Network, Inc. in 2011, where she worked for two months. She also gained experience as a Halalan 2010 Cadet at ABS-CBN in 2010 for two months. These early roles provided her with foundational skills in media and research, contributing to her later success in digital and social media.