Christine Thong
About Christine Thong
Christine Thong is a Commercial Strategist Manager at AirAsia, where she has worked since 2016. With a background in strategic planning and extensive knowledge of Southeast Asian markets, she leverages data to enhance consumer understanding and product technology.
Work at AirAsia
Christine Thong has been serving as the Commercial Strategist Manager at AirAsia since 2016. In this role, she focuses on developing and implementing strategies that enhance the airline's commercial performance. Prior to this position, she worked as a Marketing Executive at AirAsia from 2012 to 2013, where she contributed to various marketing initiatives. Her tenure at AirAsia spans over eight years, during which she has gained significant insights into the aviation industry and consumer preferences.
Previous Experience at HSBC
Before joining AirAsia, Christine Thong worked at HSBC as an Assistant Marketing Manager for a duration of nine months in 2013. In this role, she was involved in marketing strategies that supported the bank's objectives. This experience provided her with a foundation in marketing within the financial services sector, complementing her later work in the aviation industry.
Education and Expertise
Christine Thong holds a Bachelor's degree from the University of Technology Sydney. Her educational background has equipped her with the necessary skills and knowledge to excel in strategic roles. She possesses extensive expertise in strategic planning, business development, and performance marketing, which she has applied across various brands throughout her career.
Background in Southeast Asian Markets
Christine Thong has developed extensive knowledge of Southeast Asian markets through her professional experiences and personal travel interests. This understanding of regional dynamics allows her to effectively navigate market challenges and identify opportunities for growth. Her passion for challenges further enhances her ability to contribute strategically in her roles.
Focus on Data and Consumer Behavior
In her current role as Commercial Strategist Manager, Christine Thong emphasizes the importance of leveraging data to understand consumer behavior. She aims to enhance product technology by utilizing data-driven insights, which helps in tailoring strategies that meet consumer needs and improve overall business performance.