Clara Felisia
About Clara Felisia
Clara Felisia is a Brand Manager at AirAsia, where she has worked since 2017. She specializes in integrated media communication strategies and oversees the content strategy for Travel360 Indonesia, as well as managing the airline's social media presence.
Work at AirAsia
Clara Felisia has been serving as the Brand Manager at AirAsia since 2017. In her role, she oversees the content strategy for Travel360 Indonesia, the airline's inflight magazine. Additionally, she manages the social media presence for AirAsia Indonesia, focusing on enhancing brand engagement. Her experience at AirAsia spans over seven years, during which she has contributed significantly to the company's marketing and communication efforts.
Previous Experience in Marketing
Before her current role, Clara Felisia worked at Draftfcb as a Senior Account Executive for 11 months in 2010. She then transitioned to AirAsia as a Marketing Communication professional from 2012 to 2017, where she spent five years. Clara also held the position of Senior Account Manager at Draftfcb for one year, from 2011 to 2012. Her diverse experience in marketing roles has equipped her with a strong foundation in brand management.
Education and Expertise
Clara Felisia holds a Bachelor's degree in Psychology from Universitas Indonesia (UI), where she studied from 2001 to 2005. Her educational background supports her specialization in integrated media communication strategies, particularly within the aviation industry. This combination of education and practical experience has enabled her to effectively manage brand strategies and communication initiatives.
Specialization in Integrated Media Communication
Clara Felisia specializes in integrated media communication strategies, particularly in the aviation sector. Her expertise encompasses various aspects of brand management, including content strategy and social media engagement. This specialization allows her to effectively enhance brand visibility and engagement for AirAsia Indonesia.