Colin Currie
About Colin Currie
Colin Currie serves as the Chief Commercial Officer at AirAsia, bringing over 15 years of experience in leadership roles at adidas Group and consulting with Boston Consulting Group. He possesses expertise in international markets and has a strong background in digital business transformation and commercial operations across various sectors.
Current Role at AirAsia
Colin Currie serves as the Chief Commercial Officer at AirAsia, a position he has held since 2021. In this role, he is responsible for overseeing the airline's commercial strategies and operations in Malaysia. His leadership focuses on enhancing the company's market presence and driving growth in a competitive aviation landscape.
Previous Experience at adidas Group
Colin Currie has an extensive tenure at adidas Group, where he held several key positions. He was the Managing Director for adidas Greater China from 2010 to 2021, based in Shanghai. Prior to that, he served as Managing Director for adidas Hong Kong from 2005 to 2007 and for adidas Hong Kong & Taiwan from 2008 to 2009. His experience at adidas spans over a decade, contributing to the brand's growth in the Asia-Pacific region.
Consulting Experience at Boston Consulting Group
In 2021, Colin Currie worked as a Senior Advisor at Boston Consulting Group (BCG) for a duration of seven months. His role involved providing strategic insights and recommendations in Malaysia and Hong Kong, leveraging his extensive experience in commercial operations and market dynamics.
Educational Background
Colin Currie has a solid educational foundation in marketing and hospitality management. He studied at Schiller International University, where he earned a Diploma in Marketing from 1991 to 1992. He also holds a Bachelor of Science in Hospitality Management from Leeds Metropolitan University, which he completed from 1988 to 1991. Additionally, he completed GCE O & A levels at Seaford College in the United Kingdom.
Expertise in International Markets
Colin Currie possesses significant expertise in international markets, having worked across various countries, including Australia, China, and the United Kingdom. His diverse background includes managing commercial operations in sectors such as airlines and credit cards, with a particular focus on digital business transformation in the airline industry.