David Viray
About David Viray
David Viray is the Head of Brand for an airline, currently based in Kuala Lumpur, Malaysia. He has extensive experience in branding and marketing, having previously held various roles at AirAsia and MullenLowe Lintas Group.
Current Position at AirAsia
David Viray serves as the Head of Brand for AirAsia, a role he has held since 2023 in Kuala Lumpur, Malaysia. In this position, he is responsible for overseeing brand strategy and initiatives across the airline. His leadership focuses on enhancing brand visibility and aligning marketing efforts with the company's overall objectives.
Previous Roles at AirAsia
David Viray has held multiple positions at AirAsia from 2014 to 2023. He was the Head of Branding and Creatives for the airline and super app in the Philippines from 2020 to 2023. Prior to that, he served as Head of Social Media Content (Global) for 11 months in 2019. Additionally, he worked as Brand Manager for Cluster D, covering the Philippines and Taiwan from 2014 to 2019, and as Regional Branding and Creatives Lead for Teleport Malaysia for 8 months in 2020.
Education and Expertise
David Viray studied at the Ateneo Graduate School of Business, where he earned a Master of Business Administration. His studies in Business Administration and Management spanned from 2009 to 2022, equipping him with the skills necessary for his roles in branding and marketing.
Achievements in Branding and Campaigns
David has authored several award-winning campaigns, including 'Redtalks with Daphne' and 'See the World', which received recognition from the Philippine Quill and Anvil awards. He has also developed significant branding programs such as the 'AirAsia Redstar Program' and the 'AirAsia Golden Service Program', aimed at enhancing relationships with travel agencies and improving service quality among front-line staff.
Experience in Advertising
Before joining AirAsia, David worked at MullenLowe Lintas Group as a Senior Account Manager, where he managed Unilever Oral Care's above-the-line campaigns. He also served as a Senior Account Manager at the Philippine Integrated Advertising Agency, handling clients such as RCBC and Malayan Insurance in 2012.