De Winn Ch'ng
About De Winn Ch'ng
De Winn Ch'ng is a Growth & Digital Marketing Manager at AirAsia, with a background in digital marketing and customer experience optimization. He has previously held roles at AirAsia and other companies, focusing on data analytics and web development to enhance marketing strategies.
Current Role as Growth & Digital Marketing Manager
Currently, De Winn Ch'ng serves as the Growth & Digital Marketing Manager at AirAsia, a position held since 2020. In this role, he focuses on enhancing marketing strategies and optimizing user engagement. His responsibilities include overseeing digital marketing initiatives and implementing data-driven approaches to improve customer interactions.
Previous Experience at AirAsia
De Winn Ch'ng has a notable history with AirAsia, having worked in various capacities since 2016. He initially served as a Senior Digital Executive from 2016 to 2018, where he was involved in customer journey mapping and automation projects. He later held the position of Digital Marketing Assistant Manager from 2018 to 2020, contributing to cross-selling strategies within the airasia Super App.
Experience in Digital Marketing and Sales
Before his tenure at AirAsia, De Winn Ch'ng worked as a Digital Marketing Executive at iMoney.my from 2014 to 2016. He implemented data analytics and visualization techniques using Python and Data Studio to enhance marketing strategies. Earlier, he was a Sales Marketing Executive at Sunsuria Berhad from 2013 to 2014, gaining foundational experience in sales and marketing.
Education in Finance, Accounting and Management
De Winn Ch'ng earned a Bachelor of Arts (B.A.) in Finance, Accounting and Management from the University of Nottingham, completing his studies from 2008 to 2012. This educational background provides him with a strong foundation in financial principles and management practices, which he applies in his current marketing role.
Expertise in Digital Marketing and Behavior Tracking
De Winn Ch'ng specializes in behavior tracking to optimize marketing campaigns. His expertise in digital marketing encompasses customer journey mapping, automation, and web development, all aimed at improving user experience and engagement across digital platforms.