Debbi Baybay
About Debbi Baybay
Debbi Baybay serves as the Growth & Digital Marketing Assistant Manager at AirAsia, where she has worked since 2021. With a background in digital marketing and strategy, she has held various roles in the industry, including positions at Young & Rubicam Group and AdSpark Philippines.
Work at AirAsia
Debbi Baybay has been serving as the Growth & Digital Marketing Assistant Manager at AirAsia since 2021. In this role, she leads digital marketing strategies specifically tailored for the Philippines market. Her responsibilities include overseeing customer relationship management (CRM) initiatives and managing media implementation and buying for AirAsia's e-commerce services. Prior to her current position, she worked as a Digital Marketing Strategist at AirAsia from 2019 to 2021.
Previous Experience in Digital Marketing
Before joining AirAsia, Debbi Baybay held several positions in digital marketing. She worked at Young & Rubicam Group as a Digital Account Supervisor and Digital Strategist for nine months in 2015 to 2016. Following this, she served as a Senior Digital Strategy Manager at AdSpark Philippines from 2016 to 2017. Additionally, she was employed at Philippines AirAsia, Inc. as a Digital & Creative Senior Executive from 2017 to 2019.
Education and Expertise
Debbi Baybay studied at the University of Santo Tomas, where she earned a Bachelor of Science degree in Business Administration with a major in Marketing Management from 2007 to 2011. She also attended Miriam College from 2003 to 2007. Her educational background provides a solid foundation for her expertise in digital marketing and strategy.
Career Timeline
Debbi Baybay's career in digital marketing spans several years and various roles. She began her professional journey in 2015 at Young & Rubicam Group and progressed through multiple positions, including her time at AdSpark Philippines and Philippines AirAsia, before returning to AirAsia in 2021. Her experience reflects a consistent focus on digital marketing and strategy.