Doreen Loo
About Doreen Loo
Doreen Loo is a PR and Communications Manager at AirAsia, specializing in brand building and marketing through content development. With extensive experience in consumer-driven communications across various sectors, she has held multiple roles in public relations, marketing, and event management throughout her career.
Work at AirAsia
Doreen Loo has been serving as the PR & Communications Manager at AirAsia since 2020. In this role, she is responsible for managing public relations strategies and communications initiatives within the airline. Her position involves overseeing consumer-driven communications and enhancing the brand's presence in the competitive aviation market. Doreen's extensive background in marketing and communications contributes to her effectiveness in this role.
Education and Expertise
Doreen Loo holds a Bachelor of Arts (B.A.) in Media, Communication & Cultural Studies from Murdoch University, which she attended from 1998 to 2001. Additionally, she earned a Postgraduate Diploma in Professional Writing & Communication from Curtin University, completing her studies there from 2001 to 2002. Her educational background supports her specialization in brand building and marketing through content development and management.
Background
Doreen Loo has a diverse professional background that spans various sectors, including education, technology, not-for-profits, publishing, and tourism services. She began her career as a Public Relations Executive at UCSI from 2002 to 2003, followed by roles in event management and marketing. Her experience includes positions at BaiBoo, Century Software, and Youth Trust Foundation - myHarapan, where she served as Head of Integrated Marketing Communications from 2012 to 2017.
Achievements
Throughout her career, Doreen Loo has developed extensive experience in managing consumer-driven communications, particularly within the tourism services sector. She has transitioned from public relations to integrated marketing communications, showcasing her adaptability and expertise in various roles. Her contributions to brand building and marketing strategies have been significant in the organizations she has worked with.