Dyana Hanni
About Dyana Hanni
Dyana Hanni is the Manager of Culture & Employer Branding at AirAsia Digital Group, where she has worked since 2019. She has a background in mass communication and extensive experience in brand management and cultural initiatives across various organizations.
Work at AirAsia
Dyana Hanni serves as the Manager of Culture and Employer Branding at AirAsia Digital Group. She has held this position since 2019, contributing to the company's strategic alignment of cultural initiatives with business objectives. In her role, she has developed and implemented various cultural interventions aimed at enhancing employee engagement and fostering a positive workplace environment. Her work is integral to promoting AirAsia's brand as an employer of choice in the competitive digital landscape.
Education and Expertise
Dyana Hanni holds a Bachelor of Mass Communication (Hons) in Advertising from Universiti Teknologi MARA, where she studied from 2009 to 2010. Prior to this, she earned a Diploma in Communication and Media Studies from the same institution, completing her studies from 2006 to 2008. Her educational background provides a solid foundation for her expertise in brand communication and cultural management, particularly in adapting engagement strategies to VUCA (Volatile, Uncertain, Complex, and Ambiguous) environments.
Professional Background
Dyana Hanni has a diverse professional background that spans various roles in marketing and communications. Before joining AirAsia, she worked at Grab as Brand & Marcomms from 2016 to 2019 in the Greater Jakarta Area, Indonesia. Her earlier experience includes a position as an Advertising and Promotions Intern at PETRONAS LUBRICANTS INTERNATIONAL (PLI) SDN BHD in 2010, and as a Lecturer at Limkokwing Institute of Creative Technology from 2011 to 2013 in Kuching, Malaysia. Additionally, she worked at YTL Communications Sdn Bhd in stakeholder management from 2013 to 2016.
Achievements in Cultural Initiatives
In her current role at AirAsia Digital Group, Dyana Hanni has successfully developed and implemented cultural interventions that align with the company's business strategy. Her initiatives focus on enhancing employee engagement and fostering a strong organizational culture. Dyana's ability to navigate both startup and corporate environments has enabled her to drive integrated communications and cultural initiatives effectively.