Ewyn Shum
About Ewyn Shum
Ewyn Shum is a Brand Manager and Lead Creator at AirAsia, where he develops art direction and brand guidelines for the company's various brands. He holds a Bachelor of Digital Media from Multimedia University and has extensive experience in design and brand management across several companies in Malaysia.
Work at AirAsia
Ewyn Shum serves as the Brand Manager and Lead Creator at AirAsia, a position he has held since 2022. In this role, he is responsible for creating and setting the art direction and brand guidelines for all brands under the AirAsia group. Shum spearheads brand direction with a focus on engaging and refreshing aesthetics. He leads collaborations and sponsorships with artists, athletes, and ambassadors to enhance brand visibility. His work involves exploring new visual styles and outcomes through various mediums, including photography, animation, design, and audio.
Education and Expertise
Ewyn Shum studied at Multimedia University, where he earned a Bachelor of Digital Media. His studies focused on Digital Communication and Media/Multimedia, providing him with a solid foundation in digital media practices. He completed his degree from 2009 to 2013. This educational background supports his expertise in brand management and visual design, enabling him to effectively lead creative projects within the AirAsia group.
Previous Work Experience
Before joining AirAsia, Ewyn Shum held several positions in the creative industry. He worked as an Interactive Designer at Mantra Communication Sdn Bhd for nine months in 2013-2014. He then served as Art Director at Company27 from 2015 to 2020, where he worked for five years in Kuala Lumpur. Following that, he was a Senior Art Director at Gladiolab for one year in 2021-2022. Additionally, he briefly worked as a Graphic Web Designer at Carnaby Studio Sdn Bhd in 2014.
Creative Approach and Technology Utilization
Ewyn Shum utilizes generative AI and the latest technology trends in his visual creation processes. He employs tools such as Adobe Express and Firefly to enhance his creative output. His approach focuses on exploring innovative visual styles and outcomes, which contributes to the dynamic branding efforts at AirAsia.