Gita Indah
About Gita Indah
Gita Indah is a Marketing Executive at AirAsia, where she has worked since 2017, focusing on market research and partnership development for marketing campaigns. She holds a Master's degree in Marketing from Bournemouth University and has previous experience as a Business Analyst and Lead Digital Compositor.
Work at AirAsia
Gita Indah has served as a Marketing Executive at AirAsia since 2017. In this role, she conducts market research to support the development of both new and existing airline routes. Gita plays a key role in identifying potential partners for AirAsia's marketing campaigns. She is responsible for managing marketing campaigns and optimizing load factors for long-haul and domestic routes, including Yogyakarta and Bandung. Her involvement extends to collaborating with Kemenpar and other tourism boards on joint marketing initiatives.
Previous Experience at Markplus, Inc.
Before joining AirAsia, Gita Indah worked as a Business Analyst at Markplus, Inc. from 2016 to 2017. During her nine-month tenure in Jakarta, Indonesia, she contributed to various analytical projects that supported business strategies and marketing efforts. This experience provided her with a solid foundation in market analysis and business development.
Background in Digital Media
Gita Indah's career began in the digital media sector, where she worked as a Lead Digital Compositor at Les' Copaque Production Sdn. Bhd. from 2012 to 2014. This two-year role in Malaysia involved overseeing digital compositing processes, which contributed to her understanding of creative content production and visual storytelling.
Education and Expertise
Gita Indah holds a Master's degree in Marketing Management from Bournemouth University, where she studied from 2014 to 2015. Prior to that, she earned a Bachelor's degree in Multimedia from Multimedia University, completing her studies from 2008 to 2012. Her educational background equips her with a strong foundation in marketing principles and multimedia production, enhancing her capabilities in the marketing field.
Involvement in Marketing Initiatives
In her current role at AirAsia, Gita Indah is actively involved in the creative and content creation process for various marketing initiatives. Her contributions help shape the airline's marketing strategies and enhance brand visibility in a competitive market.