Hafiza Sulaiman
About Hafiza Sulaiman
Hafiza Sulaiman is a Fulfillment Planning and Operations Manager at AirAsia, where she has worked since 2021. She has a background in inventory management and demand forecasting, with previous roles at companies such as Phoneworx, Valiram, and GCH Retail.
Current Role at AirAsia
Hafiza Sulaiman serves as the Fulfillment Planning and Operations Manager at AirAsia, a position she has held since 2021. In this role, she manages a minimum of 250 SKUs of duty-free and merchandise items for the AirAsia Shop e-commerce platform. Her responsibilities include developing demand forecasts by integrating statistical data with sales and marketing activities. She also creates long-term demand forecasts, taking into account promotional activities and seasonal fluctuations.
Previous Experience in Inventory Management
Before her current role, Hafiza Sulaiman held several positions in inventory management. She worked at Valiram as a Senior Inventory Executive from 2012 to 2015, and at Maxis as an Inventory Management Executive from 2011 to 2012. Additionally, she was employed at GCH Retail as a Distribution Center Executive from 2010 to 2011. These roles contributed to her expertise in managing inventory and understanding market demands.
Career Development at AirAsia
Hafiza Sulaiman's career at AirAsia includes a previous position as the Regional Demand Planning Manager from 2018 to 2021. In this capacity, she facilitated meetings with airline planners and various teams to validate forecast planning for both online and airline businesses. Her experience in this role laid the foundation for her current responsibilities in fulfillment planning and operations.
Educational Background
Hafiza Sulaiman holds a Bachelor of Business Administration (BBA) with a focus on Transportation and Materials Moving from Universiti Teknologi MARA, where she studied from 2006 to 2009. Prior to that, she earned a Diploma in Accountancy from the same institution, studying from 2003 to 2006. Her educational background supports her roles in inventory management and fulfillment operations.
Skills in Demand Forecasting
In her professional roles, Hafiza Sulaiman has developed skills in demand forecasting. She integrates statistical forecasts with sales and marketing activities to create accurate demand predictions. Additionally, she identifies potential product shortages and develops recovery plans to advise stakeholders on status and recovery strategies, ensuring efficient operations within her teams.