Hazel Teh
About Hazel Teh
Hazel Teh serves as the Regional Brand Manager at AirAsia, a position she has held since 2013. She specializes in developing brand strategies and campaigns for international markets and has contributed to interior design projects to enhance brand identity.
Work at AirAsia
Hazel Teh has served as the Regional Brand Manager at AirAsia since 2013. Over her 11 years in this role, she has contributed to various brand initiatives and strategies within the company. Her responsibilities include overseeing brand management efforts across multiple international markets. She operates from the company's headquarters at REDQ, where she plays a key role in shaping AirAsia's brand identity.
Education and Expertise
Hazel Teh studied at the University of South Australia, where she earned a Bachelor of Arts degree in Communication and Media Management from 2007 to 2009. She also briefly attended Canadian Pre-University in 2006. Her educational background supports her expertise in brand management, allowing her to develop effective brand strategies and campaigns for various international markets.
Background
Hazel Teh has a background in brand management and communication, which she has applied in her role at AirAsia. Her experience includes involvement in interior design projects for AirAsia offices, aimed at establishing and enhancing the company's brand identity. This work reflects her understanding of how physical spaces can influence brand perception.
Achievements
In her capacity as Regional Brand Manager, Hazel Teh has developed brand strategies and campaigns for diverse international markets, including Korea, Japan, Australia, the Philippines, and the United States. Her efforts extend beyond the airline category, encompassing various lines of business within the AirAsia group, demonstrating her versatility and strategic thinking in brand management.