Jessica (Yu Ju) Tseng
About Jessica (Yu Ju) Tseng
Jessica (Yu Ju) Tseng is a seasoned public relations communications professional with over eight years of experience at AirAsia. She possesses strong project planning and management skills, along with proficiency in multiple languages, including English, Japanese, and Korean.
Work at AirAsia
Jessica Tseng has been working at AirAsia as a Public Relations Communications professional since 2016. Over her eight years in this role, she has focused on managing public relations strategies and communications specifically for the Taiwan market. Her responsibilities include planning and executing consumer and social media events, showcasing her project planning and management skills tailored to the public relations sector.
Previous Experience in Public Relations
Before joining AirAsia, Jessica Tseng held various positions in public relations and marketing. She worked at So-net Entertainment Corporation as a Senior Supervisor in Marketing and PR from 2014 to 2016. Prior to that, she was a Senior Associate in Public Relations at Sea from 2013 to 2014. Her career began with an internship at Transcend Information, Inc. in Japan from 2012 to 2013. Additionally, she served as a Senior Account Executive at Ogilvy Public Relations from 2008 to 2012.
Education and Expertise
Jessica Tseng earned her Master of Business Administration (MBA) from National Taiwan University, completing her studies at the Graduate Institute of International Business from 2006 to 2008. Her academic background supports her expertise in public relations, consumer engagement, and strategic communication. She possesses strong project planning and management skills, which are essential for her roles in public relations.
Language Proficiency
Jessica Tseng demonstrates strong language skills, having achieved a high score of 845 on the TOEIC exam, indicating proficiency in English. She also holds certifications in Japanese and Korean, having achieved JLPT Level 2 and TOPIK Level 2, respectively. This multilingual capability enhances her effectiveness in public relations communications across diverse markets.
Skills in Media Insights and Writing
Jessica Tseng has developed an in-depth understanding of media insights, which aids her in crafting effective communication strategies. Her creative flair and strong writing abilities are crucial for her role in public relations, enabling her to create compelling narratives and engage effectively with various audiences.