Jesslyne Heng
About Jesslyne Heng
Jesslyne Heng is a Senior Regional Marketing Manager at AirAsia, where she has worked since 2021, focusing on business growth across various lines of the company's digital ecosystem. She has extensive experience in marketing and project management, having held multiple roles within AirAsia and previously worked in finance and project assistance.
Work at AirAsia
Jesslyne Heng has been serving as the Senior Regional Marketing Manager at AirAsia since 2021. In this role, she is responsible for driving business growth across more than ten different lines of business within AirAsia's digital ecosystem. Her responsibilities include collaborating with key stakeholders and supporting functions to ensure high-quality outputs in areas such as creative, public relations, events, and partnerships. Prior to her current position, she held various roles at AirAsia, including Regional Marketing Manager and Regional Marketing Executive, contributing to the company's marketing strategies and initiatives.
Previous Experience
Before her current role at AirAsia, Jesslyne Heng gained diverse experience in various positions. She worked as a Project Assistant at the City of Rockingham for three months in 2009 and as an Accounts Receivable Associate at the Department of Finance Shared Services for one month in the same year, both in Perth, Australia. Additionally, she served as Cabin Crew at AirAsia from 2010 to 2012 and later as a Project Management Executive from 2012 to 2013. Her earlier roles provided her with a foundation in customer service and project management.
Education and Expertise
Jesslyne Heng earned her Bachelor's degree in Marketing and Management from Curtin University, where she studied from 2007 to 2010. Her educational background has equipped her with essential skills in marketing strategies and management principles, which she applies in her current role at AirAsia. Her expertise includes utilizing a test and learn approach to analyze data across marketing campaigns, enabling her to drive better results and enhance business performance.
Achievements in Digital Transformation
Jesslyne Heng played a significant role in AirAsia's transformation into a leading all-in-one ASEAN digital travel and lifestyle super app, which was initiated in Q4 2020. Her contributions involved managing content and updates for both customer and internal touchpoints, as well as establishing budget guidelines. Through her efforts, she has supported the company's strategic shift towards a more integrated digital platform, enhancing the overall customer experience and operational efficiency.