Ji Nette Teh
About Ji Nette Teh
Ji Nette Teh is a Group Brand Manager at AirAsia, where she has worked since 2018. She has a background in marketing with experience at several companies, including Procter & Gamble and EuroRSCG 360.
Current Role at AirAsia
Ji Nette Teh serves as the Group Brand Manager at AirAsia, a position she has held since 2018. In this role, she is responsible for developing brand strategies and plans specifically for AirAsia's ASEAN markets. Her focus is on enhancing brand awareness across various regions. Teh is also involved in brand design and strategy for AirAsia's subsidiary businesses, including the franchise of inflight meals to restaurants. She collaborates with multiple departments, including creative teams and media agencies, to ensure brand consistency across all communication platforms.
Previous Experience in Marketing
Before her current role at AirAsia, Ji Nette Teh accumulated diverse marketing experience across several organizations. She worked as a Marketing Specialist at Procter & Gamble from 2012 to 2014 and as a Marketing Executive at ACP Magazines in 2011. Additionally, she held the position of Accounts Executive at EuroRSCG 360 for one year from 2009 to 2010. Teh also served as an Event Manager at GDS International for one year from 2010 to 2011. Her varied roles have contributed to her expertise in brand management and marketing strategies.
Educational Background
Ji Nette Teh studied at Taylor's University College, where she completed the International Canadian Pre-University Diploma in 2005. She then attended Curtin University of Technology from 2006 to 2008, earning a Bachelor of Commerce (B.Com.) with a focus on Marketing. This educational foundation has equipped her with the necessary skills and knowledge to excel in her marketing and brand management roles.
Achievements in Brand Development
In her role at AirAsia, Ji Nette Teh has played a significant part in creating and developing the airline's first virtual social media influencer-cum-chatbot. She has also analyzed the effectiveness of brand sponsorship investments and activated brand-building initiatives, such as brand ambassadorships. Her contributions have been instrumental in shaping the brand's presence and engagement in various markets.
Career Progression
Ji Nette Teh's career in marketing began with her role as an Accounts Executive at EuroRSCG 360. She then transitioned to various positions, including Marketing Executive at ACP Magazines and Event Manager at GDS International. After these roles, she joined AirAsia as a Regional Senior Brand Executive from 2015 to 2018 before advancing to her current position as Group Brand Manager. This progression reflects her growing expertise and leadership in brand management.