Jj. Lim
About Jj. Lim
Jj. Lim serves as the Creative Head at Thai AirAsia, where he has worked since 2005. He specializes in establishing in-house creative teams for low-cost carriers and has significant experience in corporate advertising and branding in the airline sector.
Work at AirAsia
Jj. Lim has held the position of Creative Head at Thai AirAsia since 2005, contributing to the airline's creative direction for 19 years. In this role, Lim has been instrumental in leading various creative initiatives that enhance business workflow processes. Additionally, Lim has been serving as the Creative Head for the airasia Super App since 2019, focusing on innovative strategies to improve user engagement and brand visibility in Bangkok City, Thailand.
Education and Expertise
Jj. Lim studied at Limkokwing University of Creative Technology from 1999 to 2001, where Lim gained foundational knowledge in creative disciplines. This educational background has supported a career specializing in corporate strategic advertising and branding, particularly within the airline industry. Lim's expertise includes establishing in-house creative teams tailored for low-cost carriers in South-East Asian and East Asian markets.
Background
Jj. Lim has a long-standing career in the creative sector, specifically within the airline industry. With nearly two decades of experience at AirAsia, Lim has developed a deep understanding of the unique challenges and opportunities in airline branding and advertising. Lim's work has focused on enhancing operational efficiency through innovative creative solutions.
Achievements
Throughout the tenure at AirAsia, Jj. Lim has successfully led numerous creative projects that have streamlined business processes. Lim's leadership in setting up in-house creative teams has been pivotal for low-cost carriers, enabling them to effectively compete in the dynamic Southeast Asian and East Asian markets. Lim's contributions have played a significant role in shaping the brand identity of Thai AirAsia.