Joceline Yan

Joceline Yan

Senior Copywriter @ AirAsia

About Joceline Yan

Joceline Yan is a Senior Copywriter currently employed at AirAsia in Malaysia, where she has worked since 2020. Previously, she served as a Copywriter at Ogilvy in Kuala Lumpur from 2018 to 2020.

Work at AirAsia

Joceline Yan has been employed at AirAsia as a Senior Copywriter since 2020. In this role, she is responsible for creating compelling copy that aligns with the airline's marketing strategies and brand voice. Her work contributes to various campaigns and initiatives aimed at enhancing customer engagement and promoting AirAsia's services.

Previous Experience at Ogilvy

Before joining AirAsia, Joceline Yan worked at Ogilvy as a Copywriter from 2018 to 2020. During her two years at the agency in Kuala Lumpur, Malaysia, she developed her skills in crafting persuasive advertising copy and collaborating with creative teams on diverse projects. This experience provided her with a strong foundation in the advertising industry.

Education and Expertise

Joceline Yan holds a Bachelor's degree in English and Education from UCSI, where she studied from 2012 to 2015. This educational background has equipped her with strong writing and communication skills, essential for her career in copywriting. Her academic training supports her ability to create effective and engaging content.

Professional Background

Joceline Yan has built a career in copywriting, starting with her role at Ogilvy and continuing at AirAsia. Her professional journey reflects her commitment to developing her craft and contributing to the marketing efforts of notable organizations. Her experience spans both agency and corporate environments.

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