Jonathan Lee
About Jonathan Lee
Jonathan Lee serves as the Head of Travel Retail and Acquisition at AirAsia, where he has worked since 2020. He has extensive experience in operations and sales, having held various positions in companies such as Marcus Evans, Groupon Malaysia, and Hextar Chemicals.
Current Role at AirAsia
Jonathan Lee serves as the Head of Travel Retail and Acquisition at AirAsia, a position he has held since 2020. In this role, he focuses on enhancing the travel retail experience and expanding acquisition strategies. His responsibilities include overseeing the development of retail offerings and ensuring alignment with AirAsia's broader business objectives. He operates from the company's headquarters in Kuala Lumpur.
Previous Experience at AirAsia
Jonathan Lee has held multiple positions at AirAsia prior to his current role. He was the Head of Operations for Group Duty Free and Merchandise from 2016 to 2018, and the Head of Travel Retail from 2018 to 2020. During these tenures, he contributed to various initiatives aimed at improving operational efficiency and expanding retail offerings.
Professional Background
Before joining AirAsia, Jonathan Lee worked in various roles across different organizations. He served as the Head of Operations (Goods) at Groupon Malaysia from 2011 to 2015 and as Operations Manager at Hextar Chemicals from 2010 to 2012. He also gained experience as a Senior Sales Executive at Marcus Evans from 2006 to 2009 and briefly worked at Pulse Group PLC in client development.
Education and Expertise
Jonathan Lee studied at Telos Institute International, where he focused on Psychology and earned an Associate of Arts degree from 2002 to 2006. His educational background provides him with insights into consumer behavior, which he applies in his current role in travel retail and acquisition.
Contributions to AirAsia Shop
In his current position, Jonathan Lee played a key role in expanding airasia shop's delivery options to include home delivery, alongside in-flight and airport pick-up services. He has also contributed to the mission of offering competitive prices by leveraging AirAsia's extensive network across over 130 destinations in ASEAN, ensuring the availability of authentic and premium brands through partnerships with trusted retailers.