Joyce Koh Yin Shi
About Joyce Koh Yin Shi
Joyce Koh Yin Shi serves as the Lead for Group Internal Communications and Branding at AirAsia, where she has worked since 2017. She has a background in journalism and communications, having previously held roles at Mongoose Publishing and AirAsia.
Work at AirAsia
Joyce Koh Yin Shi has been serving as the Lead, Group Internal Communications and Branding at AirAsia since 2017. In this role, she focuses on enhancing internal communication strategies and branding initiatives within the organization. Her responsibilities include managing social media for AirAsia's Group CEO and driving efforts to build AirAsia’s internal archives through Heritage Communications. Joyce also launched Workplace by Facebook at AirAsia and collaborates with the Workplace team to introduce new integrations and features for employees. Additionally, she hosts and produces a regular livestream program called 'Allstars On Air' for the company.
Previous Experience in Publishing
Before joining AirAsia, Joyce worked at Mongoose Publishing, where she held various roles. She started as an Editorial Intern for TimeOut Malaysia in 2013 for four months. Following this, she served as a Reporter for Time Out Malaysia from 2013 to 2015, and later as a Food Writer and Project Editor for Time Out Kuala Lumpur from 2015 to 2016. These positions allowed her to develop skills in editorial content creation and project management.
Education and Expertise
Joyce Koh holds a Bachelor's Degree in Mass Communications from INTI International University, where she studied from 2010 to 2013. In 2019, she furthered her education at the Asia School of Business, achieving a certification in Design Thinking. Her educational background supports her expertise in communications and branding, particularly in the context of corporate environments.
Achievements at AirAsia
During her tenure at AirAsia, Joyce has initiated several key projects. She launched the first-ever companywide 'Allstars Ambassador Awards' to recognize employee contributions. Additionally, she led the revamp of the careers.airasia.com site as part of employer branding initiatives. These efforts reflect her commitment to enhancing the company's internal culture and external brand presence.
Career Progression
Joyce's career at AirAsia began as a Regional Social Media Executive in 2016, where she worked for one month before transitioning to her current role. Her progression from social media to internal communications and branding illustrates her adaptability and growth within the company. Her diverse experiences in both corporate and publishing sectors contribute to her comprehensive understanding of communications.