Joyce Lai
About Joyce Lai
Joyce Lai serves as the Group Head of Duty Free and Merchandising at AirAsia, a position she has held since 2015. She has a diverse background in brand and communications, having worked at AirAsia from 2001 to 2009 and at Caterham F1 Team from 2010 to 2013.
Current Role at AirAsia
Joyce Lai serves as the Group Head of Duty Free and Merchandising at AirAsia. She has held this position since 2015, contributing to the development and management of the company's duty-free retail operations. Her role involves overseeing merchandising strategies and ensuring alignment with the company's overall business objectives.
Previous Experience at AirAsia
Prior to her current role, Joyce Lai worked at AirAsia from 2001 to 2009. During her eight years with the company, she held several positions, including Regional Head of Brand and Communications, Regional Head of Academy and Corporate Culture, and Regional Head of Marketing Communications. Her diverse roles contributed to the company's branding and internal culture initiatives.
Experience at Caterham F1 Team
Joyce Lai was the Director of Merchandising and Licensing at Caterham F1 Team and Team Lotus from 2010 to 2013. Based in Kuala Lumpur, Malaysia, she managed the merchandising strategies for the team, focusing on brand development and licensing opportunities within the competitive motorsport industry.
Professional Background
Joyce Lai has a diverse professional background that spans over two decades. Her experience includes significant roles in brand management, communications, and merchandising across various industries, including aviation and motorsports. This breadth of experience has equipped her with a unique perspective on brand strategy and consumer engagement.