Julian Zu Yao Lee
About Julian Zu Yao Lee
Julian Zu Yao Lee serves as the Manager of CRM Growth at AirAsia, where he has worked since 2021. He has a background in digital marketing and analytics, with previous roles at Nielsen Company, L'Oréal, and AirAsia.
Work at AirAsia
Julian Zu Yao Lee has been serving as the Manager of CRM Growth at AirAsia since 2021. In this role, he focuses on leveraging CRM data to support the Growth department. His responsibilities include leading CRM data integration efforts across AirAsia's ecosystem, which involves tool integration and feature testing. Prior to his current position, he worked as a Senior Digital Marketing Executive (CRM) at AirAsia from 2018 to 2021 and briefly as an Assistant Manager in Digital Marketing (CRM) in 2021.
Education and Expertise
Julian studied at Sunway University, where he earned a Bachelor of Science (Hons) in Business Studies, specializing in Marketing, from 2013 to 2015. He also completed a Foundation in Arts at Sunway College from 2011 to 2012. His educational background provides a solid foundation for his expertise in CRM and digital marketing, which he applies in his current role at AirAsia.
Background
Julian's professional journey began with an internship at Nielsen Company in 2014. He then worked at L'Oréal as a Graduate Trainee from 2016 to 2017. His experience in digital marketing and CRM at AirAsia has been built on these earlier roles, contributing to his current managerial position.
Collaborations and Contributions
In his role at AirAsia, Julian collaborates with various teams, including Data, Product, and Software Engineering. He provides analytics and insights that support the development of new features and products. His role as a Subject Matter Expert for CRM Database and Tools enhances the effectiveness of CRM strategies across the organization.