Jurvena Lee
About Jurvena Lee
Jurvena Lee is a Regional Marketing Manager with over a decade of experience at AirAsia. She has a background in marketing and advertising, holding a Bachelor's degree from Auckland University of Technology and a Diploma from the Institute of Advertising & Communications Training.
Work at AirAsia
Jurvena Lee has been serving as the Regional Marketing Manager at AirAsia since 2013. In this role, she oversees marketing strategies and initiatives across the region. Prior to this position, she worked as the Assistant Marketing Manager at AirAsia from 2011 to 2013. Her experience in the airline industry has contributed to the development and execution of effective marketing campaigns aimed at enhancing brand visibility and customer engagement.
Education and Expertise
Jurvena Lee holds a Bachelor's degree in Marketing from Auckland University of Technology, where she studied from 2003 to 2004. Additionally, she earned a Diploma in Advertising and Communications from the Institute of Advertising & Communications Training, completing her studies from 2000 to 2002. Her educational background provides her with a solid foundation in marketing principles and advertising strategies.
Background
Jurvena Lee has a diverse professional background in marketing, particularly in the retail and airline sectors. She has developed significant expertise in local marketing processes and has implemented strategies that align with best practices. Her experience includes a notable tenure at Tesco, where she played a key role in launching new stores and mitigating competitive impacts.
Achievements
During her time at Tesco, Jurvena Lee successfully launched 19 new stores in Peninsular Malaysia, including the conversion of 8 Makro stores to Tesco Extra formats. She also developed a process for Local impact mailings that significantly reduced the sales impact from competitors by more than half in the 2009/10 period. Additionally, she achieved an 8% year-over-year growth for an underperforming Tesco store in its second year.
Pioneering Local Marketing Processes
Jurvena Lee pioneered the Local Marketing processes in Malaysia at Tesco, ensuring they were aligned with UK Best Practices. This initiative involved developing tailored marketing strategies that addressed local market needs while maintaining consistency with the overall brand objectives.