Karlo Serafin Sanchez
About Karlo Serafin Sanchez
Karlo Serafin Sanchez is the Head of Ancillary Revenue with extensive experience in digital marketing and revenue management within the aviation industry, particularly in Southeast Asia. He has held various roles at Cebu Pacific Air and AirAsia, contributing to strategic marketing initiatives and revenue enhancement.
Work at AirAsia
Karlo Serafin Sanchez has held multiple positions at AirAsia, contributing significantly to the company's marketing and revenue strategies. He began his tenure as a Digital Marketing Executive from 2011 to 2012, where he focused on digital marketing initiatives. He then served as the Commercial Officer in Charge for eight months in 2012, followed by a role as Marketing Manager from 2012 to 2013. Currently, he is the Head of Ancillary Revenue, a position he has held since 2013. In this role, he is responsible for developing and managing ancillary revenue streams, enhancing the company's financial performance.
Current Role at Cebu Pacific Air
Since 2019, Karlo Serafin Sanchez has been serving as the Ancillary Revenue Manager at Cebu Pacific Air in Manila, Philippines. In this role, he focuses on identifying and implementing strategies to optimize ancillary revenue, which is crucial for the airline's overall profitability. His extensive experience in the aviation sector, particularly in Southeast Asia, supports his efforts in driving revenue growth through innovative marketing strategies.
Education and Expertise
Karlo Serafin Sanchez holds a Bachelor's degree from the University of the Philippines, which he completed from 1998 to 2005. He furthered his education at Ateneo Graduate School of Business, earning a Master of Business Administration from 2019 to 2021. His academic background, combined with his extensive experience in digital marketing and ancillary revenue management within the aviation industry, equips him with the skills necessary to excel in his roles.
Aviation Industry Experience
Karlo Serafin Sanchez has extensive experience in the aviation industry, particularly within the Southeast Asian market. His career spans various roles that focus on digital marketing and revenue generation for airlines. He has been involved in strategic planning and execution of marketing strategies for major airlines, demonstrating his capability to enhance revenue through innovative initiatives.
Achievements in Revenue Enhancement
Karlo Serafin Sanchez has a proven track record of enhancing revenue through innovative marketing and strategic initiatives. His roles at AirAsia and Cebu Pacific Air have involved developing and managing ancillary revenue streams, which are critical for airline profitability. His strategic approach has contributed to the financial success of the organizations he has worked with.