Kim Keong
About Kim Keong
Kim Keong is a Product Manager at Ourshop.Com by AirAsia, with extensive experience in product management and marketing within the airline industry. He holds a Master of Architecture from The University of Sheffield and has successfully launched a home delivery service that achieved significant growth.
Work at AirAsia
Currently, Kim Keong serves as a Product Manager for Ourshop.com by AirAsia, a position held since 2016 in Selangor, Malaysia. In this role, Kim manages the product backlog and prioritizes tasks based on their impact on commercial targets and daily operations. Previously, Kim worked in various capacities at AirAsia, including as a Product Manager for In-flight Ancillary from 2015 to 2016, and as a Marketing Manager of Duty Free and Merchandise from 2014 to 2015. Kim also served as the Branding and Events Manager from 2013 to 2014, contributing to the company's marketing and branding strategies.
Education and Expertise
Kim Keong holds a Master of Architecture (M.Arch.) degree from The University of Sheffield, where studies took place from 2006 to 2008. Prior to this, Kim completed secondary education at SMK Sri Aman from 1996 to 2000. The educational background in architecture provides a foundation for Kim's analytical and design skills, which are applicable in product management and marketing roles.
Background in Design and Architecture
Before joining AirAsia, Kim worked as a Project Architect at Veritas Design Group from 2009 to 2011 in Kuala Lumpur, Malaysia. This role involved managing architectural projects and collaborating with clients to meet design specifications. The experience in architecture has contributed to Kim's ability to approach product management with a design-oriented mindset.
Achievements in Product Management
In the current role as Product Manager at Ourshop.com, Kim launched a home delivery service in February 2020, achieving a 50% week-on-week growth rate. Kim defined a minimum viable product (MVP) and developed a phased roadmap for the project, presenting it to the leadership team for alignment. Additionally, Kim implemented a customer service portal that reduced refund processing times by 50% and improved the conversion funnel rate by 15% through user journey redesign.
Agile Methodology and Project Management
Kim follows agile methodology in product management, utilizing two-week development cycles to set tasks for each sprint. Kim writes user stories for design and engineering teams and employs tools such as Jira and Ryver to facilitate project management. This structured approach ensures that product development aligns with business objectives and user needs.