Kimberly Xavier
About Kimberly Xavier
Kimberly Xavier is a Senior Marketing Executive at AirAsia, where she focuses on acquisition strategies and media planning. She has a diverse background in marketing, having held various roles in companies such as CtrlShift, CIMB, and Dentsu Aegis Network.
Work at AirAsia
Currently, Kimberly Xavier serves as a Senior Marketing Executive at AirAsia, a position she has held since 2021. In this role, she focuses on driving acquisition strategies and media planning. Her work involves developing and implementing marketing initiatives that enhance customer engagement and promote the airline's services. Kimberly's experience in the marketing sector contributes to her effectiveness in this role.
Previous Experience in Marketing
Prior to her current role, Kimberly held several positions in the marketing field. She worked as an Account Manager at Dentsu Aegis Network from 2018 to 2021, where she managed client accounts and marketing campaigns. Before that, she was a Senior Account Executive at CtrlShift from 2016 to 2018. Her earlier roles include a Graduate Management Trainee at CIMB and a Marketing Communications Intern at GE, showcasing her diverse background in marketing.
Educational Background
Kimberly Xavier obtained her Bachelor's Degree in Marketing and Banking & Finance from Monash University, where she studied from 2012 to 2014. Additionally, she completed her Cambridge A Levels at Taylor's University from 2010 to 2011. This educational foundation has equipped her with the necessary skills and knowledge to excel in her marketing career.
Diverse Industry Experience
Kimberly has extensive experience managing marketing activities across various industries, including FMCG, telecommunications, education, government, insurance, real estate, banking, and global beauty. This broad exposure allows her to apply a wide range of marketing strategies and insights to her current role at AirAsia.
Internship Experience
Early in her career, Kimberly gained valuable experience through internships. She worked as a Marketing Communications Intern at GE for two months in 2013 and as an Account Management Intern at Leo Burnett for three months in 2015. Additionally, she served as a Marketing Event Coordinator at Vision Four Media Group in 2011 for 11 months. These internships provided her with foundational skills in marketing and account management.