Kitti Kongpituk
About Kitti Kongpituk
Kitti Kongpituk is a Product Marketing Manager specializing in Merchandise, Souvenir, and Food & Beverage at AirAsia, with previous experience at Oishi Group PCL and Central Pattana. He holds a Bachelor's degree in Public Relations/Image Management from Thammasat University and a Master's degree in Integrated Marketing Communication Management from Chulalongkorn University.
Work at AirAsia
Currently, Kitti Kongpituk holds the position of Product Marketing Manager for Merchandise, Souvenir, and F&B at AirAsia. Since joining the company in 2018, Kitti has been responsible for leading various marketing initiatives. Notably, Kitti developed execution plans for launching new product channels, including AirAsia x Grabfood and AirAsia Delivery. Additionally, Kitti led a collaboration campaign with After You aimed at increasing income for the company.
Previous Experience at Oishi Group PCL
Kitti Kongpituk worked at Oishi Group PCL (OISHI) as a Senior Marketing Executive for the Shabushi Buffet from 2009 to 2015. During this six-year tenure in the Bangkok Metropolitan Area, Kitti focused on marketing strategies and product positioning. This role involved partnering with the R&D department for new product development, including pricing and distribution channels for products such as Boba Milk Tea.
Experience at Central Pattana
From 2015 to 2018, Kitti Kongpituk served as Marketing Manager at Central Pattana (CPN) for CentralFestival Samui. In this role, Kitti managed marketing strategies and promotional activities to enhance the brand presence of CentralFestival. This three-year experience contributed to Kitti's expertise in retail marketing and brand management within the Thai market.
Education and Expertise
Kitti Kongpituk holds a Bachelor of Communication Arts with a focus on Public Relations/Image Management from Thammasat University, completed between 2008 and 2011. Kitti furthered education by obtaining a Master of Communication Arts in Integrated Marketing Communication Management from Chulalongkorn University, studying from 2012 to 2014. This educational background provides a strong foundation in communication strategies and marketing principles.