Laddawan Meesupwatana
About Laddawan Meesupwatana
Laddawan Meesupwatana serves as the Head of Marketing for Indochina at AirAsia, where she has worked since 2018. She has a diverse background in marketing, having held positions at notable companies such as L'Oréal, Johnson & Johnson, and AirAsia, where she has successfully led initiatives that increased revenue and expanded market reach.
Current Role at AirAsia
Laddawan Meesupwatana serves as the Head of Marketing for Indochina at AirAsia, a position she has held since 2018. In this role, she focuses on developing marketing strategies tailored to the Indochina region. She has played a significant role in expanding AirAsia's network by adding five new routes within a year, particularly targeting second-tier cities. Her leadership during the Covid-19 crisis involved spearheading new business development initiatives, emphasizing go-to-market strategies and customer care processes.
Previous Experience at AirAsia
Before her current position, Laddawan Meesupwatana was the Head of International Business at Thai AirAsia from 2017 to 2018. During this time, she contributed to the airline's international marketing efforts and strategic initiatives. Her experience at AirAsia has provided her with insights into the aviation industry and the dynamics of international business operations.
Experience at Johnson & Johnson
Laddawan Meesupwatana has extensive experience at Johnson & Johnson Consumer Thai, Ltd. She served as a Senior Brand Manager for Neutrogena from 2014 to 2016 and as a Group Brand Manager for Listerine in 2016. Additionally, she worked as a Brand Manager at the company in 2010 and again as a Senior Brand Manager in 2012. Her roles involved managing brand strategies and marketing campaigns, contributing to the growth of these well-known consumer products.
Work at L'Oréal
In 2017, Laddawan Meesupwatana worked as a Marketing Manager for Maybelline New York at L'Oréal for a brief period of three months in Thailand. This role allowed her to gain experience in the cosmetics industry, focusing on marketing strategies and brand positioning.
Education and Expertise
Laddawan Meesupwatana earned a Master's degree in Business Administration and Management from the University of Pittsburgh Katz Graduate School of Business, studying from 2005 to 2007. Her educational background has equipped her with the necessary skills and knowledge to excel in marketing and brand management across various industries.