Larissa Yaacob
About Larissa Yaacob
Larissa Yaacob is a Merchant Success Executive at AirAsia Grocer, where she leads the East Malaysia-focused team and has been instrumental in acquiring merchants across several cities. She has a background in client service and product management, having previously worked at Nielsen and InvestKL.
Work at AirAsia
Larissa Yaacob serves as a Merchant Success Executive at AirAsia Grocer, a position she has held since 2020. In this role, she focuses on enhancing the success of merchants within the platform. Larissa leads the East Malaysia-focused team, where she has successfully acquired merchants from seven cities, including Kota Kinabalu, Kuching, Tawau, Miri, Sandakan, Bintulu, and Sibu. Her responsibilities include assisting in the quality control of soft-bundle Value Packs product matrix and championing product creation in the platform back end. She coordinates with the product and tech teams to stay updated on new features for both the website and app.
Previous Work Experience
Before her current role at AirAsia, Larissa Yaacob gained diverse experience in various positions. She worked as a Part-time Live Crew member at Astro Radio for two months in 2018. In 2019, she interned at InvestKL in the Investors Relations & Engagement department for eight months. Following her internship, she joined Nielsen as a Client Service Executive, where she worked for nine months until 2020. These roles contributed to her understanding of client engagement and service delivery.
Education and Expertise
Larissa Yaacob pursued her education at HELP University, where she completed her Foundation Studies from 2013 to 2014. She continued her studies at the same institution, earning a Bachelor's degree in Business Entrepreneurship from 2015 to 2018. Her educational background provides her with a solid foundation in business principles, which she applies in her current role at AirAsia Grocer.
Achievements in Merchant Success
In her capacity as Merchant Success Executive, Larissa played a significant role in the 'Shop Sama Kamek' campaign. This initiative aimed to support East Malaysian food businesses that were adversely affected by the Covid-19 pandemic. Her involvement in this campaign highlights her commitment to empowering local businesses and enhancing their visibility in the market.