Lea Yee Lim
About Lea Yee Lim
Lea Yee Lim is a Marketing Executive at AirAsia, where she has worked since 2016. She manages relationships with marketing partners and acts as a Brand Ambassador to enhance the company's brand presence in the low-cost carrier sector.
Work at AirAsia
Lea Yee Lim has been employed at AirAsia as a Marketing Executive since 2016. In this role, she manages relationships with various marketing partners, including media, advertising, and public relations agencies. Her efforts are focused on enhancing AirAsia's brand presence in the competitive low-cost carrier market. She collaborates with tourism offices and other partners to maximize promotional opportunities, ensuring that AirAsia maintains a strong market position.
Education and Expertise
Lea Yee Lim studied at Northwood University, where she earned a Bachelor of Business Administration with a focus on Marketing and Management from 2008 to 2012. This educational background provides her with a solid foundation in business principles and marketing strategies, which she applies in her current role at AirAsia.
Brand Ambassador Role
In her capacity as a Brand Ambassador for AirAsia, Lea Yee Lim works to enhance the awareness of AirAsia as a global brand within the low-cost carrier sector. She utilizes her marketing expertise to promote the brand effectively, contributing to its recognition and reputation in the industry.
Marketing Strategies and Initiatives
Lea Yee Lim has developed and executed a comprehensive marketing and distribution strategy aimed at driving consumer direct channels for AirAsia. She employs creative channels to generate consistent engagement and 'buzz' around the AirAsia brand, focusing on cost-efficient methods to reach target audiences.