Liyana Mahizzan
About Liyana Mahizzan
Liyana Mahizzan serves as the Head of Commercial at AirAsia, where she has worked since 2011. She holds a Diploma in Communication from Taylor's College and a Bachelor of Arts in Communication & Media Management from the University of South Australia, and has over 9 years of experience in marketing and commercial sectors.
Work at AirAsia
Liyana Mahizzan serves as the Head of Commercial at AirAsia, a position she has held since 2011. In this role, she oversees various commercial strategies and initiatives within the organization. Her leadership emphasizes team welfare and morale, which she considers essential for achieving commercial objectives. With over a decade of experience at AirAsia, Liyana has contributed significantly to the company's marketing efforts and commercial success.
Education and Expertise
Liyana Mahizzan obtained her Diploma in Communication from Taylor's College, where she studied Advertising from 2004 to 2006. She furthered her education at the University of South Australia, earning a Bachelor of Arts in Communication & Media Management from 2007 to 2008. Her academic background supports her expertise in Integrated Marketing, Customer Analysis, Digital Marketing, and E-Commerce, which she has developed over her nine years in the marketing and commercial sector.
Background
Before joining AirAsia, Liyana worked at Publicis Groupe as a Brand Account Executive from 2008 to 2010. This role provided her with foundational experience in brand management and marketing strategies. Her career trajectory reflects a consistent focus on commercial marketing and team leadership, which she has continued to develop in her current position.
Achievements
Liyana Mahizzan is recognized for her optimistic approach to commercial marketing. She emphasizes problem-solving and identifying opportunities, which has been a hallmark of her leadership style. Her contributions to AirAsia and her previous roles have positioned her as a knowledgeable figure in the marketing and commercial sectors.