Mika Paech
About Mika Paech
Mika Paech is a Brand Marketing Manager for AirAsia in Australia and New Zealand, with extensive experience in brand management and marketing across various industries. Previously, she held positions at Emirates, London 2012, Tesco PLC, Metcash, and ABT, among others.
Work at AirAsia
Mika Paech has been serving as the Brand Marketing Manager for Australia and New Zealand at AirAsia since 2017. In this role, she is responsible for developing and implementing marketing strategies to enhance brand visibility and engagement in the region. Her tenure at AirAsia spans over seven years, during which she has contributed to various marketing initiatives aimed at promoting AirAsia's services and expanding its market presence.
Previous Experience in Brand Marketing
Before joining AirAsia, Mika Paech held several significant positions in brand marketing. She worked at Emirates as Brand Communications from 2013 to 2015 in Dubai, UAE. Additionally, she served as Brand Manager / Look Cluster Manager for the London 2012 project for one year. Her experience also includes a role as Brand Marketing Manager at Tesco PLC for four months in 2013 in London, UK, and as National Brand Manager at Metcash from 2015 to 2017 in Sydney, Australia.
Project Management Background
Mika Paech has a solid foundation in project management, having worked at ABT in various capacities. She started as a Project Coordinator from 2005 to 2006 and later advanced to Project Manager from 2006 to 2009 in Sydney, Australia. During her time at ABT, she was involved in managing projects that contributed to the company's operational goals.
Education and Expertise
Mika Paech completed her Bachelor's degree at the University of New South Wales (UNSW) from 1999 to 2002. She furthered her education by obtaining a Master's degree from the University of Technology Sydney, which she attended from 2004 to 2008. Her academic background provides her with a strong foundation in marketing principles and strategies, which she applies in her professional roles.
Early Career in Marketing and Events
Mika Paech began her career in marketing and events management at YPC Group, where she worked as Marketing & Events Manager from 2009 to 2010 in London, UK. This role allowed her to develop skills in organizing events and managing marketing campaigns, which have been integral to her subsequent positions in brand marketing.