Najwa Latiff
About Najwa Latiff
Najwa Latiff is an Innovation Executive at AirAsia, where she has worked since 2017. She has a background in marketing and communication, as well as skills in research and creative writing, and has experience in the airline and hospitality industries.
Work at AirAsia
Najwa Latiff has been employed at AirAsia since 2017, currently holding the position of Innovation Executive. In this role, she focuses on developing and implementing innovative strategies to enhance the company's operations and customer experience. Prior to her current position, she worked as a Customer Service Agent (CSA) at AirAsia from 2013 to 2017 for four years, where she gained valuable experience in customer relations and service delivery.
Previous Experience at DoubleTree by Hilton
Before joining AirAsia, Najwa Latiff worked at DoubleTree by Hilton as a Marketing & Communication Executive from 2012 to 2013. In this role, she contributed to the hotel's marketing strategies and communication efforts, enhancing brand visibility and engagement in the competitive hospitality sector.
Education and Expertise
Najwa Latiff earned her Bachelor of Arts (B.A.) in English Language and Literature from International Islamic University Malaysia, completing her studies from 2007 to 2012. Her educational background provides her with strong research and creative writing skills, which she has applied in various professional roles. She has developed expertise in event organization and stakeholder management, particularly within the airline and hospitality industries.
Skills and Work Environment
Najwa Latiff possesses skills in research and creative writing, which she utilizes to meet the demands of her roles. She thrives in collaborative working environments and is adept at working under pressure. Her ability to adapt her skills to the evolving needs of her company has been a significant asset throughout her career.