Natalia Del Rosario
About Natalia Del Rosario
Natalia Del Rosario serves as the Head of Marketing for Philippines AirAsia, where she leads strategic marketing initiatives and manages partnerships. She has a background in digital marketing and account management, having previously worked at Ogilvy & Mather and AirAsia.
Current Role at AirAsia
Natalia Del Rosario serves as the Head of Marketing for AirAsia in the Philippines. In this role, she guides the marketing team in strategic planning that aligns with the Group Commercial Department's key performance indicators (KPIs) and revenue goals. Her responsibilities include overseeing marketing initiatives aimed at achieving forward sales targets and enhancing brand visibility in the competitive airline market.
Previous Experience at AirAsia
Before her current position, Natalia Del Rosario worked as the Digital Marketing Manager at AirAsia from 2013 to 2017. During her four years in this role, she focused on digital marketing strategies that contributed to the airline's growth in the Malaysian market. Her experience in this position laid the groundwork for her subsequent leadership role in the Philippines.
Experience at Ogilvy & Mather
Natalia Del Rosario gained valuable experience as a Senior Account Manager at Ogilvy & Mather in New York City from 2011 to 2012. In this role, she managed client accounts and developed marketing strategies that enhanced brand engagement. Her time at Ogilvy provided her with insights into effective marketing practices and client relationship management.
Educational Background in Marketing
Natalia Del Rosario studied at Assumption College, San Lorenzo, where she earned a Bachelor's degree in Advertising and Public Relations from 2000 to 2004. This educational foundation equipped her with essential skills in communication, branding, and strategic marketing, which she has applied throughout her career in various marketing roles.
Marketing Strategy and Partnerships
In her current role, Natalia Del Rosario is responsible for establishing and managing relationships with third-party partners, including advertising, digital, production, and public relations agencies. She utilizes creative channels to maximize promotional opportunities for AirAsia, focusing on building brand awareness and engagement in a cost-effective manner.