Natalia Simanjuntak
About Natalia Simanjuntak
Natalia Simanjuntak is a Senior Executive Copywriter with a background in journalism and advertising. She has worked for various companies, including AirAsia and Juno Markets, and emphasizes the sale of ideas in her copywriting approach.
Work at AirAsia
Natalia Simanjuntak has been employed at AirAsia as a Senior Executive Copywriter since 2019. In this role, she focuses on crafting compelling copy that aligns with the airline's marketing strategies. Her responsibilities include developing content for various platforms and ensuring brand consistency across communications. Natalia's experience in the aviation sector has allowed her to contribute significantly to AirAsia's promotional efforts.
Education and Expertise
Natalia Simanjuntak completed her Bachelor's degree in Journalism at Universitas Esa Unggul from 2013 to 2017. Prior to that, she attended SMAN 1 Kabupaten Tangerang, where she studied Science from 2010 to 2013. Her educational background has equipped her with the skills necessary for effective communication and content creation, which she applies in her current and previous roles.
Background in Copywriting
Before joining AirAsia, Natalia worked as a Copywriter at PT. Kawan Lama Sejahtera from 2017 to 2019. She also held a position as a Freelance Copywriter at RECKITT BENCKISER GROUP PLC for one month in 2019. Additionally, she gained experience as a Content Writer at KOMPAS GRAMEDIA for three months in 2017. These roles have contributed to her development as a skilled copywriter in various industries.
Social Media Management at Juno Markets
Natalia Simanjuntak has been serving as the Social Media Manager at Juno Markets since 2020. In this position, she manages social media platforms for the broker, focusing on Forex, CFDs, and Metals. Her role involves creating engaging content that resonates with the target audience and enhances the brand's online presence.
Transition from Journalism to Advertising
Natalia transitioned from journalism to advertising, which she describes as her second love. This shift has allowed her to apply her storytelling skills in a commercial context, emphasizing the sale of ideas rather than merely words. Her unique approach to copywriting reflects her background in journalism and her passion for creative communication.