Naurah Baiti
About Naurah Baiti
Naurah Baiti is a Pricing & Business Strategy Analyst at AirAsia, where she has worked since 2020. She holds a Bachelor of Science with Honours in Decision Science from Universiti Utara Malaysia and has previous experience in finance and project management.
Work at AirAsia
Naurah Baiti currently holds the position of Pricing & Business Strategy Analyst at AirAsia, a role she has occupied since 2020. In this capacity, she drives new initiatives to create additional sales touchpoints for ancillary-related products. She plays a key role in validating the accuracy and feasibility of fees and taxes for various AirAsia products, including seats, baggage, and meals. Additionally, she prepares monthly commission reports for ancillary sales-based commissions and supports Ground Operations by addressing feedback and inquiries to ensure seamless execution of initiatives. Prior to her current role, she worked as a Finance Operation Analyst (Skyledger) at AirAsia from 2018 to 2020.
Education and Expertise
Naurah Baiti studied at Universiti Utara Malaysia, where she earned a Bachelor of Science with Honours in Decision Science from 2013 to 2017. She also attended Penang Matriculation College, achieving an Accounting qualification from 2012 to 2013. Her educational background provides her with a solid foundation in analytical and decision-making skills, which she applies in her current role at AirAsia.
Background
Before her tenure at AirAsia, Naurah Baiti gained experience at Dell Technologies, where she worked as a Project Management Analyst from 2017 to 2018 and as an Intern Undergrad Associate in Supply Chain for four months in 2017. These roles contributed to her understanding of project management and supply chain processes, which are relevant to her current responsibilities in pricing and business strategy.
Achievements
In her current role at AirAsia, Naurah Baiti has initiated and managed the launch process for new and additional routes for the AirAsia group. Her contributions include validating fees and taxes for ancillary products and preparing monthly commission reports, which are essential for the financial operations of the company. Her work supports the overall strategy of enhancing ancillary sales and improving customer experience.