Nik Adina Taty Nik Zainin
About Nik Adina Taty Nik Zainin
Nik Adina Taty Nik Zainin serves as the Group Head of Communications at AirAsia, bringing extensive experience in corporate communications and sustainability. With a background in Industrial Psychology, she has held leadership roles at various organizations, including Cradle Fund, CIMB, and Khazanah Nasional Berhad.
Work at AirAsia
Nik Adina Taty Nik Zainin serves as the Group Head of Communications at AirAsia, a position she has held since 2020. In this role, she focuses on developing and implementing communication strategies that align with the company's objectives. Her expertise in corporate social responsibility and sustainability practices informs her approach to enhancing AirAsia's brand image and stakeholder engagement.
Previous Experience in Corporate Communications
Prior to her current role, Nik Adina held several positions that contributed to her expertise in corporate communications. She worked at edotco Group as Head of CSR & Sustainability from 2019 to 2020. Before that, she was Vice President of Marketing & Donor Management at Khazanah Nasional Berhad from 2009 to 2011, and served as Coordinator for the ASEAN Business Club & Research Institute at CIMB from 2011 to 2015.
Education and Expertise
Nik Adina has a background in Industrial Psychology, which enhances her capabilities in team building and coaching. She studied at Western Michigan University, where she gained knowledge that supports her professional endeavors. Additionally, her education at SMP Sri Aman provided foundational skills that have contributed to her career development.
Background in Market Research
Nik Adina possesses significant experience in market research, which aids in informed decision-making within her communications strategies. Her analytical skills have been instrumental in enhancing business planning processes across her various roles, allowing her to effectively align corporate communications with organizational goals.
Career at Cradle Fund
From 2004 to 2009, Nik Adina worked at Cradle Fund as Vice President of Channels & Partnership. In this role, she was responsible for developing partnerships and channels that supported the organization's objectives. This experience laid the groundwork for her future roles in corporate communications and sustainability.