Nurul Shahidah
About Nurul Shahidah
Nurul Shahidah serves as the Country Marketing Manager, Commercial at AirAsia, where she employs a data-driven approach to enhance digital marketing strategies. With a background in marketing and media studies, she has contributed to revenue growth and brand recognition in Singapore's competitive market.
Work at AirAsia
Nurul Shahidah has been serving as the Country Marketing Manager, Commercial at AirAsia since 2019. In this role, she focuses on enhancing the airline's market presence in Singapore. Her responsibilities include developing marketing strategies that have contributed to revenue growth and increased local brand recognition. Prior to her current position, she worked as a Digital Marketing Executive at AirAsia from 2010 to 2015, where she gained foundational experience in digital marketing.
Previous Experience in Marketing
Before joining AirAsia in her current role, Nurul Shahidah worked at Air New Zealand as an Online Executive from 2016 to 2019. Her experience at Air New Zealand complemented her marketing skills, allowing her to further develop her expertise in the aviation sector. Additionally, she held the position of Assistant Manager at the National Gallery Singapore for 10 months in 2015, where she contributed to marketing initiatives.
Education and Expertise
Nurul Shahidah studied at Lasalle-SIA College of the Arts, where she earned a Diploma in Animation, Interactive Technology, Video Graphics, and Special Effects from 2003 to 2006. She furthered her education at the Management Development Institute of Singapore, achieving an Advanced Diploma in Mass Communication/Media Studies from 2008 to 2009. Her educational background supports her data-driven approach to digital marketing strategies.
Collaborations and Partnerships
In her role at AirAsia, Nurul Shahidah collaborates with tourism partners to enhance the airline's market presence in Singapore. These collaborations aim to achieve growth targets and strengthen AirAsia's position in the competitive aviation market. Her efforts in partnership development contribute to the overall marketing strategy of the company.