Pam Matana Thienthong

Pam Matana Thienthong

Group Head @ AirAsia

About Pam Matana Thienthong

Pam Matana Thienthong serves as the Group Head at AirAsia, a position she has held since 2022. With a diverse background in commercial leadership and a strong academic foundation in Economics and Sociology, she has contributed to several organizations in the aviation and hospitality sectors.

Current Role at AirAsia

Pam Matana Thienthong serves as the Group Head at AirAsia, a position she has held since 2022. Based in Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia, she has contributed to the company's strategic initiatives and overall growth. Her role involves overseeing various commercial operations and ensuring alignment with the company's objectives.

Previous Experience at AirAsia

Prior to her current role, Pam Matana Thienthong worked at AirAsia in several capacities. She served as the Regional Commercial Director from 2016 to 2020, where she focused on enhancing the airline's commercial strategies. Additionally, she held the position of Head of Commercial from 2021 to 2022, further solidifying her expertise in the aviation sector.

Experience at S Hotels & Resorts

Pam Matana Thienthong was the Senior Vice President of Global Commerce at S Hotels & Resorts Public Company Limited from 2020 to 2021. In this role, she managed global commerce strategies and initiatives, contributing to the company's growth in the hospitality sector during her tenure in Bangkok, Thailand.

Educational Background

Pam Matana Thienthong holds a Bachelor’s degree in Economics from the University of Oregon, which she obtained from 1995 to 1998. She also earned a Master’s degree in Economics from Portland State University, studying from 2000 to 2002. Additionally, she completed a Bachelor’s degree in Sociology and Anthropology at มหาวิทยาลัยธรรมศาสตร์ from 1990 to 1994.

Career History in Marketing and Planning

Pam Matana Thienthong has extensive experience in marketing and demand planning. She worked as the Marketing Director at GMM Media Public Co. Ltd. from 2004 to 2015. Earlier in her career, she was a Demand Planner at Michelin from 2002 to 2004. These roles contributed to her comprehensive understanding of market dynamics and consumer behavior.

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