Patricia Luna
About Patricia Luna
Patricia Luna serves as an Ancillary Analyst and Marketing Officer at AirAsia, where she has worked since 2015. She holds a Bachelor of Science degree in Economics and Business Administration from De La Salle University - Dasmariñas and has experience in developing budgets and analyzing marketing campaigns.
Work at AirAsia
Patricia Luna has been employed at AirAsia since 2015, serving as an Ancillary Analyst and Marketing Officer. In her role, she is responsible for developing and managing ancillary budgets, dashboards, and strategies. She has contributed significantly to the company's financial planning by submitting comprehensive reports to the PAA Finance, PAA CEO, and regional headquarters. Additionally, she monitors and analyzes the impact of ancillary campaigns, focusing on revenue generation and take-up rates. Patricia also represents AirAsia in regional meetings and commercial gatherings, presenting ancillary reports and inflight data.
Education and Expertise
Patricia Luna earned her Bachelor of Science degree in Economics and Business Administration from De La Salle University - Dasmariñas, where she studied from 2011 to 2015. Prior to this, she attended St. Scholastica's College in Manila, focusing on General Studies from 2009 to 2011. Her educational background provides her with a solid foundation in economic principles and business strategies, which she applies in her current role at AirAsia.
Internship Experience
Patricia gained practical experience through internships at notable institutions in the Philippines. In 2014, she completed a one-month internship at Bangko Sentral Ng Pilipinas in Malate, Manila. Following this, she interned at the National Economic and Development Authority (NEDA) from 2014 to 2015 for four months in Pasig City, Metro Manila. These internships allowed her to apply her academic knowledge in real-world settings and gain insights into economic and financial operations.
Marketing and Event Organization
In her capacity as an Ancillary Analyst and Marketing Officer at AirAsia, Patricia assists in organizing marketing events, including inflight launches and inaugural flights. Her role involves coordinating various aspects of these events to ensure successful execution and alignment with the company's marketing strategies. This experience enhances her skills in event management and marketing communications.
Achievements in Budget Development
Patricia has developed a comprehensive ancillary budget and strategy for the years 2016-17, which was submitted to key stakeholders including PAA Finance, the PAA CEO, and the regional headquarters. This initiative reflects her analytical capabilities and strategic planning skills, contributing to the financial health of the organization.