Pavenraj Singh
About Pavenraj Singh
Pavenraj Singh serves as the Head of Ancillary at AirAsia, where he has worked since 2015. He has a background in commerce and accounting from Auckland University of Technology and has contributed to significant initiatives in ancillary sales and advertising revenue.
Current Role at AirAsia
Pavenraj Singh serves as the Head of Ancillary at AirAsia, a position he has held since 2015. In this role, he oversees the ancillary revenue strategies for the airline, focusing on maximizing income through various channels. His responsibilities include developing initiatives to enhance sales both on-board and on-ground. His leadership has contributed to the growth of ancillary services within the company.
Previous Experience at AirAsia
Pavenraj Singh has a significant history with AirAsia, having worked in various capacities since 2010. He started as a Senior Executive from 2010 to 2014, then progressed to Assistant Manager from 2014 to 2015. During his tenure, he introduced a new commission structure aimed at enhancing ancillary sales and successfully opened the AirAsia Premium Red Lounge at Kuala Lumpur airport, marking a significant development in low-cost carrier services.
Work Experience at EY
Before joining AirAsia, Pavenraj Singh worked at EY as an Associate in the Tax Services department for a period of seven months in 2009. This role provided him with valuable experience in the financial sector, contributing to his understanding of business operations and revenue generation.
Education and Qualifications
Pavenraj Singh studied at Auckland University of Technology, where he completed a Bachelor's degree in Accounting from 2004 to 2008. He also pursued studies in Commerce and Business in 2008. His educational background has equipped him with the necessary skills to excel in financial management and business strategy.
Achievements in Revenue Enhancement
Pavenraj Singh has implemented several initiatives aimed at boosting ancillary revenue. Notably, he introduced a flight-incentive program for overseas station staff, which aimed to enhance seat upgrade performance. Additionally, he collaborated with external parties to increase advertising revenue by 20% year-to-date in 2016, demonstrating his effectiveness in driving revenue growth.