Praveen Reddi
About Praveen Reddi
Praveen Reddi is a Senior Marketing Executive with over five years of experience in tech and offline marketing across India, Sri Lanka, Bangladesh, and Nepal. He holds an MBA in Airline and Airport Management and has a background in Electrical, Electronics, and Communications Engineering.
Work at AirAsia
Praveen Reddi currently serves as a Senior Marketing Executive at AirAsia, overseeing marketing efforts for India, Sri Lanka, Bangladesh, and Nepal since 2020. His role involves strategic planning and execution of marketing initiatives across these regions. Prior to this position, he held various roles within AirAsia, including Marketing Executive for India from 2018 to 2020, Marketing Administrator from 2016 to 2018, and a Marketing Internship in 2016. His tenure at AirAsia has contributed to his extensive experience in the aviation marketing sector.
Education and Expertise
Praveen Reddi holds a Master of Business Administration (M.B.A.) in Airline and Airport Management from Avalon Business School, where he studied from 2014 to 2016. He also earned a Bachelor's degree in Electrical, Electronics, and Communications Engineering from Jawaharlal Nehru Technological University, Kakinada, from 2010 to 2014. His educational background equips him with a strong foundation in both business and technical aspects, enhancing his capabilities in marketing.
Background
Praveen Reddi has over five years of experience in marketing, combining both technology and offline strategies. His expertise includes communications, brand marketing, merchandising, and both Above The Line (ATL) and Below The Line (BTL) marketing. He has developed a data-driven approach to decision-making, which he believes is complemented by creativity to drive business growth.
Career Progression
Praveen Reddi's career at AirAsia began with a Marketing Internship in 2016, which provided him with foundational experience in the marketing field. He progressed to the role of Marketing Administrator from 2016 to 2018, where he managed various marketing functions. His subsequent promotion to Marketing Executive for India allowed him to further develop his skills before advancing to his current position as Senior Marketing Executive in 2020.