Prem Kumar
About Prem Kumar
Prem Kumar is a Creative Director and founder of heavy@bfm89.9, currently working at airasia. He has a background in advertising, having served as Head of Art at Saatchi & Saatchi from 2011 to 2013.
Work at AirAsia
Prem Kumar has been serving as the Creative Director at AirAsia since 2014. In this role, he is responsible for overseeing creative strategies and initiatives that align with the company's branding and marketing objectives. His contributions have been integral to the development of innovative campaigns that enhance customer engagement and brand visibility.
Experience in Media and Broadcasting
Prem Kumar is the founder and co-host of Heavy@BFM89.9, a radio program that focuses on various topics relevant to the audience. This role has allowed him to engage with listeners and contribute to discussions that shape public opinion and awareness on significant issues. His involvement in media has been a key aspect of his professional journey.
Business Partnership in Food Industry
Prem Kumar is a business partner for K Pok Keropok Cili Kuantan, a venture he has been involved with since 2014. This partnership reflects his entrepreneurial spirit and interest in the food industry, contributing to the promotion and distribution of local culinary products.
Previous Experience at Saatchi & Saatchi
Before his tenure at AirAsia, Prem Kumar worked at Saatchi & Saatchi as the Head of Art from 2011 to 2013. In this position, he led creative projects and collaborated with teams to produce impactful advertising campaigns. His experience at a renowned advertising agency has shaped his approach to creativity and design.