Prem Kumar Vasudevan
About Prem Kumar Vasudevan
Prem Kumar Vasudevan is a Regional Creative Director at AirAsia, responsible for establishing creative direction across various marketing materials. With a background in Advertising and Communication Design, he has extensive experience leading creative projects and developing brand strategies.
Work at AirAsia
Prem Kumar Vasudevan has served as the Regional Creative Director at AirAsia since 2014. In this role, he is responsible for establishing the creative direction for various materials, including Above The Line (ATL), Below The Line (BTL), online content, events, and activation materials. He leads creative sessions for project kick-offs and manages multiple projects from concept through to completion. His work involves collaborating with the brand team to generate new ideas for company branding, promotional campaigns, and marketing communications.
Education and Expertise
Prem Kumar Vasudevan studied Advertising and Communication Design at The One Academy from 1994 to 1997, where he achieved a degree in Communication Design. He furthered his education at Curtin University of Technology, studying Advertising and Design from 2000 to 2002. His educational background has equipped him with the skills necessary to develop creative programs and design concepts that align with business objectives and enhance brand strategy.
Background
Prior to his current position at AirAsia, Prem Kumar Vasudevan held significant roles in the advertising industry. He worked as the Head of Art at Saatchi & Saatchi from 2011 to 2013 and as an Art Director at Ogilvy & Mather from 2009 to 2011. These experiences contributed to his expertise in creative direction and project management within the marketing and advertising sectors.
Achievements
In his role as Regional Creative Director, Prem Kumar Vasudevan directs brainstorming meetings and creative sessions to promote innovative ideas. He evaluates trends and assesses new data to remain current with the latest marketing techniques. Additionally, he shapes brand standards and creates procedures to ensure that all products are consistent with the brand's identity. His ability to assist clients in resolving issues in a timely and professional manner further enhances his contributions to the organization.