Raihan Nazifah Mohamad
About Raihan Nazifah Mohamad
Raihan Nazifah Mohamad serves as the Art Director at AirAsia, where she has worked since 2013, focusing on branding and creative campaigns for the aviation industry. With a background in multimedia and advertising design, she effectively manages projects to enhance AirAsia's brand identity.
Work at AirAsia
Raihan Nazifah Mohamad has served as Art Director at AirAsia since 2013. In this role, she has been responsible for developing creative campaigns that enhance the airline's brand presence in the aviation industry. Her work involves maintaining AirAsia's brand identity across various platforms, ensuring that all creative solutions align with the organization's goals. Raihan's expertise in branding is crucial in her efforts to promote the airline's image and connect with its audience.
Education and Expertise
Raihan Nazifah Mohamad studied at Multimedia University, where she earned a Bachelor of Multimedia (Hons) in Media Innovation & Advertising Design from 2000 to 2004. This educational background provided her with a solid foundation in media and advertising principles. Additionally, she possesses expertise in branding, which is essential for her role in art direction, particularly in the aviation sector.
Background
Raihan has a diverse background that includes experience in both the airlines/aviation and advertising industries. Before joining AirAsia, she worked as a Designer at the International Medical University (IMU) from 2004 to 2005. This combination of experiences has contributed to her unique perspective in art direction, allowing her to approach projects with a comprehensive understanding of both fields.
Project Management Skills
In her role as Art Director, Raihan Nazifah Mohamad utilizes project management skills to oversee the execution of creative projects from concept to completion. Her ability to manage various aspects of project development ensures that creative initiatives are delivered on time and meet the established objectives. This skill set supports her efforts in aligning creative solutions with AirAsia's brand and organizational goals.