Rajkumar Paranthaman
About Rajkumar Paranthaman
Rajkumar Paranthaman serves as the Marketing Head and Cluster Head Commercial for the Indian Subcontinent at AirAsia, where he has worked since 2018. He has a diverse background in marketing and sales across various companies, including Somnia Inc., Servier, and Novartis, and holds an MBA from the University of Madras.
Current Role at AirAsia
Rajkumar Paranthaman serves as the Marketing Head and Cluster Head Commercial for the Indian Subcontinent at AirAsia. He has held this position since 2018, contributing to the company's marketing strategies and commercial operations in Malaysia. His responsibilities include overseeing marketing initiatives for all Indian routes, which encompass operations by AirAsia India and other group airlines. He has played a significant role in enhancing AirAsia's market presence in the region.
Previous Experience in Marketing and Public Relations
Prior to his current role, Rajkumar Paranthaman worked at various organizations in marketing and public relations capacities. He was a Senior Manager at Somnia Inc. from 2010 to 2012, and before that, he served as a Senior Scientific Sales Executive at Servier from 2001 to 2005. His experience also includes roles at Novartis as a Product Advisor and at Gebrüder Jaeger GmbH as a Marketing Manager. Each position contributed to his expertise in marketing strategies and public relations.
Educational Background
Rajkumar Paranthaman completed his Master of Business Administration at the University of Madras, focusing on Marketing, Management, and Finance from 2007 to 2009. He also holds a Bachelor of Science degree in Physics from the same university, which he earned from 1996 to 1999. His educational background provides a strong foundation for his career in marketing and management.
Achievements in AirAsia India Launch
Rajkumar Paranthaman played a pivotal role in the rapid launch of AirAsia India, achieving a record time of just two working days for opening sales. He successfully leveraged social media and public relations strategies during this launch, setting a new benchmark for the company. His efforts contributed significantly to the successful establishment of AirAsia India in a competitive market.
Experience in Turnaround Projects
Rajkumar Paranthaman has extensive experience in handling key turnaround projects and growing capacity within the airline industry. He has been involved in launching several new routes in the ASEAN and North Asia markets. His strategic oversight has been crucial in enhancing operational efficiency and expanding AirAsia's service offerings in these regions.