Razak Salim
About Razak Salim
Razak Salim is a Brand Manager at AirAsia, having previously served as a Senior Brand Executive and Brand Executive at the same company. He holds a Bachelor of Arts in Design from Curtin University of Technology and has a background in Electrical and Electronics Engineering.
Work at AirAsia
Razak Salim has held several positions at AirAsia, contributing to the company's branding efforts. He began his tenure as a Brand Executive from 2013 to 2017, where he focused on brand development strategies. Following this role, he advanced to Senior Brand Executive from 2017 to 2021, further enhancing his expertise in brand management. Since 2021, he has served as Brand Manager, overseeing branding initiatives and strategies in the Federal Territory of Kuala Lumpur. His experience at AirAsia spans over eight years, reflecting a significant commitment to the company's brand identity.
Education and Expertise
Razak Salim obtained a Bachelor of Arts in Design with a focus on Multimedia from Curtin University of Technology, studying from 2008 to 2012. This educational background provided him with a solid foundation in design principles and multimedia applications. Prior to his university studies, he attended Sekolah Menengah Teknik Kuala Selangor, where he completed a program in Electrical and Electronics Engineering from 2006 to 2007. This diverse educational experience has equipped him with a blend of technical and creative skills relevant to his roles in brand management.
Background
Razak Salim's professional journey in branding began after his education. He started working at AirAsia in 2013, where he quickly progressed through various roles. His background in design and engineering has influenced his approach to brand management, allowing him to integrate technical knowledge with creative branding strategies. His work has primarily taken place in Malaysia, specifically in Selangor and the Federal Territory of Kuala Lumpur.
Career Progression
Razak Salim's career at AirAsia showcases a clear trajectory of growth and increased responsibility. He spent four years as a Brand Executive, followed by another four years as a Senior Brand Executive. His current role as Brand Manager, which he has held since 2021, marks a significant step in his career. This progression highlights his ability to adapt and excel in the dynamic field of brand management within the aviation industry.